Thus everybody is locked inside a bounded cube, locking your inner feelings in a package. Cube-It is a museum of stories, of you and me, in your language and mine, concerns raised and happiness shared.
Interactive data collecting pop-up
STRATEGICALLY TRANSFORMING COMMUNITY STORIES INTO INSIGHTS
Overview
Cube-It is an interactive pop-up experience created for Royal Automobile Club Victoria in Australia to understand the evolving needs of Victoria’s multicultural millennial population.
Problem
Victoria’s demographics are changing rapidly, yet millennials remain a stable and influential audience. RACV needed a modern and engaging way to learn about this group’s expectations, values, and lived experiences.
Research
Surveys, interviews, and demographic studies showed that potential visitors are diverse, multilingual, and drawn to technology-centered experiences. These findings emphasized the need for a culturally inclusive design that accommodates non-English speakers.
Insights
Millennials respond strongly to storytelling, innovation, interaction, IoT, QR engagement, and experiences that reflect multicultural identity.
Solution
Cube-It turns user participation into a culturally inclusive data-collection experience. Through multisensory storytelling, visitors can share stories, listen to others, and contribute to a collective narrative about multicultural Victoria. IoT elements and QR interactions help attract and engage the target audience while supporting multiple languages. The concept supports RACV’s mission to create A Better Victoria For All by giving people a platform to express their everyday realities.
Impact
The stories collected provide RACV with meaningful qualitative and quantitative insights that support more relevant product design, targeted engagement strategies, and a deeper understanding of the communities they serve.
INDUSTRY PARTNER
Royal Automobile Club of Victoria
LOCATION
Melbourne, Australia
ROLE
Research / Analysis
Service Design
Architecture
UX / UI
Interactions
YEAR
2017
TEAM
2
